How do you market a new restaurant before it opens?
Start early and give people something to follow: the build-out, the chef, the first plates, the room coming together. A name and visual identity come first, then a simple site with hours and an interest list, a Google Business Profile ready for opening day, and a run of short videos in the weeks before the doors open. On opening week we cover the room full and post while it matters.
What should a restaurant post on social media?
The food, shot so it reads on a phone. The people who make it and the room where guests eat it. Specials, events and seasonal menus with a reason to come this week. Our restaurant social media playbook includes a monthly calendar, what to film and the Michigan rules that apply to promoting alcohol on social.
Food photography and reels shot at your restaurant
We shoot on site, during real service or right before it, with dishes plated by your kitchen. One visit produces a finished reel, a pack of short clips and edited photos for the menu, the website, delivery apps and Google.
Paid ads to fill slow nights
Paid social is the fastest lever a restaurant has. We build targeted Meta and TikTok campaigns around a specific goal, such as a slow Tuesday, a new brunch or a private-event push, using the content we shot for you.
Get found on Google, in maps and in AI answers
Most diners decide in search: a map result, a review count, a menu, a photo. We keep your Google Business Profile, website and listings consistent, and build the pages AI tools draw on when someone asks where to eat. See AI search optimization.
How much should a restaurant spend on marketing?
It depends on your goals, your season and how much content you already have. Every project is quoted after a short call, because scope drives cost. Tell us what you are building and we will send rates that fit it.